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Fortis 17 Advisory · Los Angeles

45 Years of
Construction
Wisdom

Architect. Developer. Trusted Advisor. Richard Loring guides individuals, families, and organizations through the complexity of building — before expensive mistakes are made.

45+
Years Experience
3
Coasts & International
15+
Years Giving Back
Schedule a Consultation Learn His Story →
Richard J. Loring
Assoc. AIA · Construction Advisor
University of Michigan
B.A. + M.Arch, Architecture
Cambridge University, History of English Architecture

Residential · Commercial · International
West Coast · East Coast · Israel
AIA
Multiple Award
Recipient

"The most expensive thing in construction is trust lost — and the most valuable thing I can give you is clarity before you spend a dollar in the wrong direction."

— Richard J. Loring
The Man Behind the Vision

A Career Built on
Excellence & Integrity

Richard J. Loring is one of Los Angeles' most accomplished developer-architects — a man who has built not just buildings, but communities. Over 45 years, he has navigated every dimension of construction: residential, commercial, multifamily, and international projects spanning the West Coast, East Coast, and Israel.

He founded Archetype, a respected general contracting firm where he executed some of LA's most notable contemporary buildings over 26 years. He then served as Managing Director of the Habitat Group Los Angeles, developing award-winning multifamily projects covered in The New York Times, Dwell, and Architectural Record.

A recipient of multiple AIA awards at local, state, and national levels, Richard has spoken at conferences on design, sustainability, and environmental issues across California. He is a man who reads voraciously, walks with intention, and leads with a calm authority that only comes from having truly seen it all.

Originally from Detroit, Michigan — a place that taught him about hard work and community — Richard brings that Midwestern sincerity to every relationship he builds, personally and professionally.

Education
University of Michigan
B.A. + M.Arch
Advanced Study
Cambridge University
English Architecture
Credential
Associate AIA
Multiple Award Recipient
Project Types
Residential · Commercial
Multi-family · International
Past Leadership
Archetype (Founder)
Habitat Group LA (MD)
Geographic Reach
West Coast · East Coast
Israel & Beyond
What Richard Offers

Advisory Services

Four decades of hard-won knowledge — now available to guide your project before you make the mistakes that cost millions.

01

Project Advisory

Strategic guidance before a single dollar is committed. Richard helps you understand exactly what you're walking into.

  • Project feasibility analysis
  • Design & material decisions
  • Budget alignment & risk mapping
  • Contractor evaluation & selection
02

Owner Representation

Most clients don't know how to manage builders. Richard sits in your corner and makes sure the right things happen.

  • Contractor accountability oversight
  • Timeline & milestone management
  • Cost discipline & change order review
  • Quality control & site walkthroughs
03

Development Strategy

For investors, entrepreneurs, and developers — especially those newer to the industry — charting a clear, defensible path forward.

  • Land potential assessment
  • Concept viability & planning
  • Construction phasing strategy
  • Sustainable & affordable housing focus
Start Here
Signature Offering

The Builder's
Clarity Session

A focused 90-minute consultation where Richard gives you what most people spend months trying to figure out on their own: a clear-eyed assessment of your project, the risks you don't know about yet, and a concrete path forward.

🧭
Strategic
Direction
⚠️
Risk
Identification
📋
Next Step
Roadmap
Investment
$800
90-minute session
Book Your Session
Beyond the Blueprint

A Heart for Community

Richard Loring's greatest construction project has never been a building — it's been the lives he's helped build. For over 15 years, he has been one of the most devoted members of Peace4Kids, a Los Angeles nonprofit serving youth in foster care.

As a long-standing board member and major donor, Richard brings the same strategic clarity to Peace4Kids that he brings to every development project: compassion grounded in action. He has opened doors — literally and figuratively — offering transitional housing to young adults aging out of the foster system.

He carries a particular commitment to supporting women, especially those from marginalized communities, in accessing opportunities in construction, development, and entrepreneurship. He believes expertise should never be gatekept.

This is who Richard is beyond the blueprints: a man whose doctor once said he carries the heart of a seven-year-old. Still curious. Still giving. Still building.

Peace4Kids
Los Angeles · Supporting Foster Youth Since 1998
"He has been an active part of the Peace4Kids community since 2009 — as a volunteer, board member, and one of our most committed champions."
15+
Years Involved
Board
Member & Donor
Let's Talk

Ready to Build
with Clarity?

Whether you're breaking ground on your first project or navigating a complex development, Richard brings the experience that changes outcomes.

Schedule a Consultation
Company
Fortis 17 Advisory
Location
Los Angeles, California
Serving
West Coast · East Coast · International
Fortis 17 Advisory
© 2025 Richard J. Loring. All rights reserved.
Pacific Palisades · Los Angeles, CA
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Your Site Title
Papa Rich
Homepage
About
Living Practice
The Method
1:1 Work
Celf-Wager
Future Courses
Community
Press
Contact
Papa Rich
Homepage
About
Living Practice
The Method
1:1 Work
Celf-Wager
Future Courses
Community
Press
Contact